Vitality confirms continued commitment to England Netball as England Roses become ‘Vitality Roses’
Vitality has renewed its existing title partnership with England Netball for a further three years. The announcement, which is one of the biggest deals in women’s sport in the UK, is another huge and positive moment for the sport. The new agreement will see the Commonwealth Gold medallists take to the court as the newly named ‘Vitality Roses’.
Vitality, whose mission is to make the UK healthier, will continue to be title partner of the Vitality Netball International Series and the Vitality Netball Superleague as part of its agreement with England Netball.
CEO of England Netball, Joanna Adams, said: “We are delighted that Vitality is renewing its partnership with England Netball following an already ground-breaking three years together”.
“Vitality is a well-established and prominent brand and it is fantastic that they continue to recognise the positive impact of our sport. Vitality’s continued investment is further testament to the phenomenal growth we’ve seen in the sport in the last 12 months.
“There is still a lot of talk about women’s sport but very few brands are actually providing that vital funding so we are incredibly proud that Vitality are continuing their support and investment.
“This partnership will help us to continue to build on the amazing things we have already achieved at a grassroots level right through to the Roses particularly as we look ahead to the Netball World Cup on home soil next year.”
Tracey Neville, Head Coach of the Vitality Roses, said of the partnership: “Having Vitality as our major partner takes a massive weight off our shoulders and it means we can do what we love as a job. They were a massive part of us getting gold at the Commonwealth Games and without partners like Vitality we simply wouldn’t be able to spend as many hours on the training court together - they continue to make that possible for us. We are extremely proud to have them on board and to be known as the Vitality Roses – it’s fantastic.”
Neville Koopowitz, CEO of Vitality, said: “We’re delighted to renew our partnership with England Netball and extremely honoured that the team will now be called the Vitality Roses. It’s been incredible to be part of their amazing journey over the past three years and we look forward to continuing our support as the sport goes from strength to strength.”