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Friday 14 October 2016

Vitality wins three awards at the 2016 Health Insurance Awards

Vitality celebrated three wins at the prestigious 2016 Health Insurance Awards last night. VitalityLife picked up gongs for Best Individual Income Protection Provider and Best Serious Illness Cover / Critical Illness Cover and Vitality was recognised for its innovative and engaging marketing with the Best Use of Marketing to Intermediaries award.

VitalityLife has now won the Best Serious Illness Cover award for eight years in a row, although it is first time the company has won an award for its Income Protection cover.

The annual awards ceremony, held at the Grosvenor House in London, recognises and rewards those firms and intermediaries who have been innovating and serving their customers to the highest standards. 


For further information, please contact: 
Dan McMillan 
Head of PR, Vitality 
07824 604 926 
[email protected]

Notes to editors

About Vitality – changing health and life insurance for good
Vitality is the insurance business that helps people understand how they can improve their own personal health. Vitality makes it cheaper and easier for its members to get healthy and gives them rewards to keep them motivated, through a range of discounts and incentives. 

Vitality believes in the power of sport to help inspire people to live a healthy life, which is why it partners with leading sports figures, teams and events to help share the Vitality message. 

Vitality Ambassadors Jessica Ennis-Hill, Jonny Wilkinson, Joe Root and Maro Itoje are role models who embody the values of Vitality. They are all using their passion for living a healthy lifestyle to motivate others to make positive changes. Taking small steps today can dramatically improve wellbeing over the long-term, regardless of your current state of health. 

Vitality is Official Wellness Partner of Arsenal FC, AFC Bournemouth, Liverpool FC, Manchester City FC, England Rugby, Scottish Rugby, Welsh Rugby, Cricket’s UK Test Match Grounds and England Netball. The business has also partnered with the RSPCA for Big Walkies, is title sponsor of the Vitality Run Series and Official Partner of The Sunday Times Sportswomen of the Year Awards in association with Vitality.

VitalityHealth is one of the UK’s leading private medical insurers and has pioneered the ‘shared-value’ insurance model. This is a unique approach which delivers value for Vitality members through rewards and ultimately better health. Society as a whole also benefits, as do the company’s profits, which comes about as a result of people being healthier and claiming less often. 

VitalityLife is one of the fastest growing life insurers in the UK. It is unique to the current UK protection market and its suite of products includes Life Cover, Income Protection Cover, Serious Illness Cover, Business Protection and other additional products. By recognising people's efforts to look after themselves, VitalityLife is able to offer a more comprehensive set of benefits than traditional providers at a very competitive price.  

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