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Frequently asked questions

Before joining Prime with Vitality

It's an annual membership that lets you send, stream, shop, read and more:

  • Fast delivery on millions of items
  • Unlimited streaming of thousands of films and TV shows with Prime Video
  • Unlimited access to a growing selections of over 2 million songs with Prime Music
  • Early access to Lightning Deals on with Prime Early Access
  • Secure unlimited photo storage with Prime Photos
  • The ability to share the selected Prime benefits with other members of the household with Amazon Household
  • Unlimited reading on any device, including thousands of books, magazines and more with Prime Reading

Do it all at

You’ll need to pass a credit check and agree to a 12-month online consumer credit agreement (0% APR) with afforditNOW.

To get Prime membership as part of Vitality Active Rewards, you need to have one of the following eligible plans:

  • VitalityHealth Personal Healthcare plan with a minimum monthly premium of £35.
  • VitalityHealth Business Healthcare plan, excluding members with Vitality Essentials as a part of a Business Healthcare plan.
  • VitalityHealth Corporate Healthcare plan or trust scheme administered by VitalityHealth with the Vitality Plus benefit.
  • VitalityLife plan with a minimum monthly premium of £30 for a single policy and £40 for a joint policy provided you add Wellness Optimiser or Vitality Optimiser at £4.50 per month. If you downgrade your VitalityLife plan to one of our Lite plans, all Vitality contributions will end from the day you downgrade.
  • VitalityInvest Retirement Plan in drawdown provided you add Vitality Plus to your plan for an additional fee of £4.50 per month.

The reward is limited to one Vitality member aged 18 or over per household.

Prime normally costs £79 for an annual membership. To pay less with Vitality, you need to earn 160 activity points a month to get next month’s membership on us.

PayBreak will collect a payment of £7.90 on the 19th of the following month, and in subsequent months – up to a maximum of 10 instalments totalling £79.

You’ll pay £7.90 each month – up to a maximum of 10 instalments totalling £79.

No, only by the person who takes out the benefit.

Yes. However, the reward is limited to one Vitality member aged 18 or over per household.

When you apply, you’ll take out a 12-month interest-free credit agreement to the value of your Prime membership, with our finance partner, afforditNOW. If you pass a credit check, you’ll receive a unique Prime membership code in your Vitality Member Zone and your 14-day cooling-off period will begin. This cooling-off period is valid for both your Prime membership and your loan agreement.

Joining Prime with Vitality

We recommend you turn off auto-renewal in your account, and apply for Prime membership through Vitality when your current membership is within 21 days of expiring.

You can do this on the Vitality Member app. When you apply, you’ll need to take out a 12-month interest-free credit agreement to the value of your Prime membership, with our finance partner afforditNOW, and pass a credit check.

If you accidentally close the window during the application process, your information will be saved for 48 hours, so you can go back and continue your application. If you leave it longer than 48 hours, you’ll need to start your application again. To start again, select the ‘Apply for Amazon Prime’ button on the Amazon Prime page in Member Zone. Your application won’t be processed until you’ve fully completed your application. 

You’ll find your unique Prime membership code on your dashboard in Member Zone.

Yes, you can reveal and use your unique Prime membership code straight away, however, if you do, you’ll give up the right to your Prime 14-day, cooling-off period. Alternatively, you can wait 14 days to reveal and use your code.

To activate your Prime membership, go to the Amazon website and enter your unique Prime membership code.

Log into your account and go to Your Account/Your Prime Membership. Your end date will be visible on the left hand side of the screen.

No, the reward is limited to one Vitality member aged 18 or over per household and it cannot be transferred to anyone else. So if your household has already opted into Prime Membership as part of their Vitality Active Rewards, you won’t be eligible for this reward.

To update your Prime settings, log into your account.

Payment FAQs

Once you’ve started earning Vitality activity points towards your Prime membership through Vitality reward, you can see a detailed breakdown of which points count towards your reward on the Vitality Member app. You can view your overall Vitality points in Member Zone online. 

You can view your Vitality points statement from the Vitality Member app by tapping on ‘My Weekly Activity’ and then ‘View Plan Points Statement’. 

In Member Zone online, simply log in and navigate to ‘Partners and rewards’, click on Amazon Prime and your progress so far will be shown in the right hand sidebar. To view a detailed breakdown of your Vitality activity points, you can navigate to your Vitality points plan statement from the right hand sidebar of the homepage in Member Zone.

If you’ve checked your Vitality points statement and you believe there’s been an error, please send us a secure message in Member Zone and we’ll investigate for you.

To send us a secure message, navigate to your Vitality points plan statement from the right hand sidebar of the homepage in Member Zone, scroll down to the bottom of the page and click ‘Query points’. 

Remember if you’re tracking multiple activities a day – for example both steps and heart rate workouts – the Vitality Member app will only reward activity points for the one daily activity with the highest points earned.

When you take out a credit agreement with PayBreak Limited, you agree to contribute £7.90 a month for a maximum of 10 months for your Prime membership. Vitality offers you the opportunity to earn Vitality activity points to reduce your contribution to £0 a month. The Vitality contribution therefore refers to the payment made towards your monthly Direct Debit with PayBreak Limited, which is earned from your Vitality activity points.

You can view the Vitality contribution to your payments in the ‘Partners and rewards’ section of Member Zone, or in the Prime membership benefit area of the Vitality Member app.

Let’s take an example:

The maximum monthly contribution for Prime membership with Vitality is £7.90.

If you’ve earned less than 160 Vitality activity points in the month, you’ll contribute £7.90 the following month. The Vitality contribution is therefore £0.

To reduce your monthly contribution to £0, the Vitality contribution would need to be £7.90 based on you earning 160 Vitality activity points in the month.

Your first Direct Debit payment will be taken on the 19th of the following month after your activity month, so if you didn’t earn 160 Vitality activity points in February, your Vitality contribution is £7.90 and your Direct Debit from PayBreak Limited will be £7.90 on the 19th March.


If you cancel your plan or leave your company scheme, your credit agreement will continue with PayBreak Limited. As you won’t be earning Vitality activity points, your monthly Direct Debit payments will switch to the maximum contribution of £7.90 per month for the remaining period of your credit agreement.

No, as long as you complete an online Health Review in the first year, you’ll continue to be eligible for Vitality activity points towards your contributions in the second year.

Amazon Prime Disclaimer is not a sponsor of this promotion. Amazon Prime membership codes must be redeemed on by accepting the Amazon Prime Terms and providing a valid payment method. Your Amazon Prime membership automatically renews for the fee in effect at the time of renewal. You may cancel at any time by visiting Your Account and adjusting your membership settings. Amazon Prime membership codes cannot be transferred or resold and are not refundable. For more information about Amazon Prime, visit All Amazon ®, ™ & © are IP of, Inc. or its affiliates.