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Frequently asked questions for Prime

Who can get Prime Membership as part of the Vitality Active Rewards?

It is no longer possible to sign up for a new Prime Membership with Vitality. Only existing Vitality agreements taken out on, or before 14 January 2024, will remain valid until their expiry date. 

How do I earn a contribution towards Prime?

Prime normally costs £95 for an annual membership. To pay less with Vitality, you need to earn 160 activity points a month to get next month’s membership on us.

What happens if I don’t reach 160 Vitality activity points in a month?

etika will collect a payment of £7.90 on the 19th of the following month, and in subsequent months – up to a maximum of 10 instalments totalling £79.

What happens if I can’t undertake any activity?

You’ll pay £7.90 each month – up to a maximum of 10 instalments totalling £79.

Amazon Prime Disclaimer is not a sponsor of this promotion. You may cancel at any time by visiting Your Account and adjusting your membership settings. For more information about Amazon Prime, visit All Amazon ®, ™ & © are IP of, Inc. or its affiliates.