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Payments explained

If you you applied for a Prime membership with Vitality before 15 January 2024, you have set up a Direct Debit with etika Finance UK Ltd for £7.90 each month for a maximum of 10 months.

Who do I speak to about my payments?

etika Finance UK Ltd is responsible for taking your Direct Debit payments.

If you have any queries or questions about your Direct Debit payments, you can sign in to your etika account to view your balance and payment history or visit their website for contact information. 

Payments and Vitality activity points

You’ll pay either £0 or £7.90 per month, depending on your monthly activity.

To have your membership contributions fully funded by Vitality, you need to earn 160 Vitality activity points every month and stay with us for the entire purchase period.

Frequently asked questions

How can I check my Vitality activity points towards my payments?

Once you’ve started earning Vitality activity points towards your Prime membership through Vitality reward, you can see a detailed breakdown of which points count towards your reward on the Vitality Member app. You can view your overall Vitality points in the Vitality Member app. 

You can view your Vitality points statement from the Vitality Member app by tapping on ‘My Weekly Activity’ and then ‘View Plan Points Statement’. 

In Member Zone online, simply log in and navigate to ‘Partners and rewards’, click on Amazon Prime and your progress so far will be shown in the right hand sidebar.

How do I query my Vitality activity points towards my payments

If you’ve checked your Vitality points statement and you believe there’s been an error, please send us a secure message in Member Zone and we’ll investigate for you.

To get in touch, navigate to the 'My Points' page and select 'report missing points'. From here, you'll be able to use our Missing Points guide and get in touch if needed.  

Remember if you’re tracking multiple activities a day – for example both steps and heart rate workouts – the Vitality Member app will only reward activity points for the one daily activity with the highest points earned.

What’s the Vitality contribution to payments?

If you took out a credit agreement with etika Finance UK Ltd, you agreed to contribute £7.90 a month for a maximum of 10 months for your Prime membership. Vitality offers you the opportunity to earn Vitality activity points to reduce your contribution to £0 a month. The Vitality contribution therefore refers to the payment made towards your monthly Direct Debit with etika Finance UK Ltd, which is earned from your Vitality activity points.

You can view the Vitality contribution to your payments in the ‘Partners and rewards’ section of Member Zone, or in the Prime membership benefit area of the Vitality Member app.

Let’s take an example:

The maximum monthly contribution for Prime membership with Vitality is £7.90.

If you’ve earned less than 160 Vitality activity points in the month, you’ll contribute £7.90 the following month. The Vitality contribution is therefore £0.

To reduce your monthly contribution to £0, the Vitality contribution would need to be £7.90 based on you earning 160 Vitality activity points in the month.

Your first Direct Debit payment will be taken on the 19th of the following month after your activity month, so if you didn’t earn 160 Vitality activity points in February, your Vitality contribution is £7.90 and your Direct Debit from etika Finance UK Ltd will be £7.90 on the 19th March.


What happens if I cancel my plan or I leave my company scheme?

If you cancel your plan or leave your company scheme, your credit agreement will continue with etika Finance UK Ltd. As you won’t be earning Vitality activity points, your monthly Direct Debit payments will switch to the maximum contribution of £7.90 per month for the remaining period of your credit agreement.