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One month free life insurance

when you join by 31 May

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Save even more with our 5-star award-winning protection

Take out a selected Vitality life insurance plan by 31 May and you’ll get your first month's cover absolutely free!

Vitality's Wellness Optimiser gives you an upfront discount of 60% on whole of life cover and 40% on term cover. So there’s never been a better time to take out Vitality life insurance, as you’ll keep saving month after month.

Plus to top that all off, you’ll get access to our exclusive partners and rewards including Apple Watch, Virgin Active, Ocado and British Airways.

Minimum monthly fee and full terms and conditions apply.


Get an online quote in minutes or call a VitalityLife adviser on 0161 2167 595.

Frequently asked questions

How do I qualify?

To qualify for your offer, the new life Plan must have indexation, and also include either Wellness Optimiser, Vitality Optimiser, Interest Rate Optimiser or Premium Rate Optimiser for an additional monthly fee of £3.80.

What is indexation?

Indexation provides you with cover that increases each year with no further underwriting. It is designed to protect against rises in the cost of living, helping make sure you have the cover you need now and in the future.

Why choose VitalityLife?

  • Award-winning cover

    Our life cover, serious illness cover and income protection have all received 5-star Defaqto awards.

  • Peace of mind

    In 2016, we paid out 99% of all life insurance claims****.

  • Savings of up to £2,961 per year

    If you use all of our discounts and rewards, reaching platinum status. Min monthly premium of £30****.

Get our best savings and rewards

Get access to our exclusive rewards partners with Wellness Optimiser

Is life insurance for me?

If you have anyone financially dependent on you, such as a partner, sibling, children or even an aging parent, then life insurance is for you.

Should there be a serious illness or loss in your family, a life insurance policy would offer financial support and peace of mind. Life insurance can help with paying off debts, household bills, childcare costs and account for your mortgage payments.

With our 5-star Defaqto cover, you can either take out Term Life insurance that will cover you for a fixed period of time, or Whole of Life Insurance that covers you as long as you need it.

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See the full one month free terms and conditions.

To receive one month’s premium free for new individual Vitality customers, the application must be received by VitalityLife by 31 May 2018. The offer will be applied to either the first monthly premium instalment or applied by reducing the annual premium due. Wellness Optimiser is an additional £3.80 monthly fee.

1 Discount between 10-25% and applies to the first £100 of healthy food and drink each month. Minimum monthly premiums, terms & exclusions apply. Ocado delivery restrictions apply.

The Ocado savings example is based on a member on Platinum status spending £100 on healthy foods per month and receiving the maximum £25 discount per month.

2 If you have more than one adult on your plan, you each need to earn 12 Vitality points per week for tracking your exercise to unlock a cinema ticket for every member on your plan. Maximum of one ticket per week for each person on your plan at either a Cineworld or Vue cinema. Codes are not valid for viewings at Cineworld Leicester Square. Upgrades for 3D films, alternative content and special showings or extras like VIP seats available for an additional cost. Cinema ticket voucher codes can only be used by Vitality members. In absolutely no circumstances can voucher codes be sold or gifted to third parties by a member. The cinema saving is based on one adult cinema ticket per week at Vue Islington at £12.79 per ticket.

3 Applies to return economy flights to selected domestic and short haul destinations and includes taxes and charges. The discount is subject to a minimum stay depending on the day of departure. Two nights overnight stay needed for Sunday to Thursday departures, and one night overnight stay needed for Friday and Saturday departures. You can book up to two trips a year depending on your Vitality status. Please note that if you pay by credit card, a separate credit card fee will apply. The discount applies to standard, hand baggage only, semi-flexible and fully-flexible fares. The discount does not apply to optional extras such as special baggage fees.

The British Airways discount is based on a member on Platinum status booking one return flight from LHR to Rome departing 05/08/2016 and returning 08/08/2016 for £579.11 including taxes and charges.