Vitality Optimiser
Once you’ve selected the VitalityLife plan that best fits your needs, you can choose to optimise it and get access to even bigger discounts and rewards.
With Vitality Optimiser, you could get:
- Up to 40% upfront premium discount with Whole of Life Cover and up to 25% with Fixed-Term Cover
- The chance to keep your premiums low in future by staying active and healthy
- Opportunity to earn cashback
- Access to our great range of discounts and rewards partners through Vitality Lite or Vitality Plus for an additional monthly fee.
- Optimiser Underwriting - Applying for life insurance can often be a lengthy process. We are delighted to introduce Optimiser Underwriting: intelligent underwriting with just 5 medical questions available on Life and Serious Illness Cover with Vitality or Wellness Optimiser.
Compare your benefit options
Explore the differences between the benefits available to you with Wellness Optimiser and Vitality Optimiser.

0161 974 2517
Speak to a VitalityLife adviser for tailored advice.
Lines open:
8am - 9pm Monday to Thursday
8am - 7pm Friday
9am - 5pm Saturday
Closed - Sunday