In the UK, we’re living longer than ever before
- By 2030, the average life expectancy is expected to reach 90 (Imperial College London, 2017)
- Someone is diagnosed with dementia every three minutes
- By 2025, there will be one million people suffering with dementia (alzheimers.org, 2019)
- The average cost of care for someone with dementia is £100,000 (Alzheimer's Society, 2018).
How does later life and dementia insurance work?
If you’re diagnosed with dementia, Alzheimer's, Parkinson’s, stroke or frailty, we’ll pay you a lump sum. The payment you’ll receive is based on the severity of your condition. This means you could get more money if your condition gets worse.
Your later life and dementia insurance options
Add either option to serious illness cover
Dementia and FrailCare Cover
You can add this to serious illness cover at no extra cost.
You’ll be covered for 50% of your serious illness cover plan amount.
Maximum payout is £100,000.
Dementia and FrailCare Cover Plus
You can add this to serious illness cover for an extra cost. This starts from £4 a month.
You’ll be covered for the same amount as your serious illness cover plan.
Maximum payout is £200,000.
Why choose our later life and dementia insurance?
✓ A brand you can trust – last year, we paid out 99.6% of claims (Vitality Claims Report, 2021)
✓ Discounts and rewards for healthy living – save money on gym fees, activity trackers, sports shoes and more
✓ Access discounted care – we’ve partnered up with SuperCarers to give you 20% off the first £3,000 of ongoing care
✓ Funeral cover – if you also have term life insurance with us, we’ll pay up to £10,000 towards your funeral.
Relevant guides and articles
Serious and critical illness cover
Serious and critical illness cover pays out a lump sum if you’re diagnosed with a serious condition. The condition may not be life threatening, but it still impacts your life.
Life insurance premiums
How are life insurance premiums calculated? Here’s everything you need to know about premiums, how they’re calculated and things to consider.
Life insurance and funeral planning
Read our guide to life insurance and funeral cover, here. Learn about the policy options available, costs of a funeral and ways of paying for the ceremony.
Later life and dementia insurance FAQs
Do I need later life insurance?
If you’re concerned about paying this, later life and dementia insurance could help.
Can you get insurance against dementia?
Is dementia classed as a critical illness?
Does life insurance pay out for dementia?
If you pass away due to dementia, your life insurance policy will pay out. If you’re diagnosed with dementia, your life insurance won’t pay out because it’s not classed as a terminal illness.
This is when critical or serious illness cover would pay out.