Get active. Enjoy rewards. Week after week.
Build healthy habits that support a longer, healthier life, and enjoy rewards week after week.
Ways to enjoy Active Rewards
When you track your activity and earn 12 activity points a week, you can unlock the following:
Weekly Pick
Choose two rewards every week.
4-Week Streak
Choose two rewards when you hit four weeks in a row.
Weekly Play
Play every week for monthly rewards.
Rewards summary
| Rewards | Weekly Pick | 4-week Streak* | Weekly Play* |
|---|---|---|---|
| Caffè Nero | ☑ discounts on handcrafted drinks | ||
| itsu | ☑ 25% off a freshly made meal | ☑ a meal on us | ☑ 25% off a freshly made meal |
| Cinema | ☑ 50% off a cinema ticket | ☑ a ticket on us | ☑ 50% off a cinema ticket |
| PizzaExpress | ☑ 25% off the PizzaExpress Vitality Range | ☑ a free main meal when you buy any main | |
| Rakuten TV | ☑ an on-demand movie rental on us | ||
| Merlin Entertainments | ☑ 30% off up to four Online Advance tickets | ||
| Deliveroo | ☑ a 30-day Plus Gold membership | ||
| Amazon.co.uk Gift Card | ☑ a £5 or £10 gift card** | ||
Qualifying plans, minimum monthly premiums and terms and conditions apply to every reward separately.
* For Vitality Plus members.
** Subject to eligibility
How to unlock Active Rewards
Weekly Pick
When you earn at least 12 activity points in a week, you’ll get to pick two rewards from the following Monday. You can pick between:
- Caffè Nero - a handcrafted drink (Vitality Plus members) or 50% off a handcrafted drink (Vitality Select members)
- itsu - 25% off a freshly-made meal
- ODEON or Vue - 50% off a cinema ticket
- PizzaExpress - 25% off the Pizza Express Vitality Range
You will need to pick your rewards, and use them, by the Sunday of the same week.
Caffè Nero
A handcrafted drink or 50% off a handcrafted drink.
itsu
25% off a freshly made meal.
ODEON or Vue
50% off a cinema ticket.
PizzaExpress
25% off the PizzaExpress Vitality Range.
4-Week Streak
With a Vitality Plus plan you can unlock rewards for consistently getting active. When you earn at least 12 activity points a week for 4 weeks in a row, you can choose two rewards from:
Rewards unlock from the Monday after you hit your 4-week Streak. You’ll then have 28 days to choose and use your rewards.
Deliveroo
A 30-day Plus Gold membership.
itsu
A freshly made meal, on us.
ODEON, Vue or Northern Ireland cinemas*
A monthly cinema ticket, on us.
PizzaExpress
A free main meal when you buy any main.
Merlin Attractions
30% off up to four Online Advance tickets.
Rakuten TV
A monthly on-demand movie rental, on us.
*Northern Ireland: Codes are valid at the following cinemas - IMC Cinemas, Omniplex, Movie House Cinemas, The Ritz Cinemas and ODEON. Selected screenings at participating cinemas only.
Play for monthly rewards
With a Vitality Plus plan, on top of your Weekly Pick and 4-week Streak Rewards, you’ll also have the chance to play for extra rewards each month, when you earn at least 12 activity points a week.
Rewards unlock from the last Monday of the month. You can choose your rewards by Sunday of the same week you’ve unlocked them and then use them within 30 days.
itsu
25% off a freshly made meal.
ODEON or Vue
50% off a cinema ticket.
Amazon.co.uk Gift Card
A monthly chance to choose a gift card, subject to eligibility.
Details correct as of March 2026. Qualifying plans, minimum monthly premiums and terms and conditions apply to every reward separately.
Other monthly savings
So, how do Active Rewards work?
It's easy. Get started in a few simple steps.
Download our app
You’ll need the Vitality UK app to enjoy our Active Rewards. It’s available on Google Play and in the App Store
Connect your tracker
Get one of our partner fitness trackers, or use your phones’ health app, and connect it to your Vitality account
Get moving
Track your movement to earn activity points. Log into the Vitality UK app to make sure your points are up to date
Get rewarded
When you earn enough activity points you’ll be able to choose the rewards that work best for you
And how do you earn activity points?
Connect your phone or compatible fitness tracker and track your movement
Daily steps
The amount of points you’ll get will vary depending on your step count:
- 7,000+ daily steps – 3 activity points
- 10,000+ daily steps – 5 activity points
- 12,500+ daily steps – 8 activity points
Visits to our partner gyms
You’ll get 5 activity points every time you visit one of our partner gyms – as well as up to 50% off a monthly membership ( a gym joining fee will apply):
Heart rate during a workout
You can only earn a maximum of 8 activity points a day, and a maximum of 40 activity points a week.
You can earn 8 activity points for:
- A 30-minute workout at 70% of your maximum heart rate
- A 1-hour workout at 60% of your maximum heart rate