Get a cinema ticket, on us
Get moving to choose a weekly cinema ticket discount. Plus, you can get a cinema ticket on us every 4 weeks when you keep moving.
Qualifying plans, minimum premiums, T&Cs apply
More movie magic awaits
A trip to the cinema is the perfect way to unwind and lose yourself in a new world. Whatever you fancy, there’s something for everyone with this reward.
When you earn points for getting active, you can pick the Cinema reward in the Vitality UK app every week. And Vitality Plus members can keep moving to choose even more.
Choose a cinema ticket on us every 4 weeks when you hit a 4-week Streak of earning at least 12 activity points a week, for four weeks in a row. On top of this, you can get an additional 50% off a cinema ticket each month when you keep moving and Play weekly.
Depending on your plan, you'll get:
- Weekly - 50% off one cinema ticket at ODEON or Vue every week
- Every 4 weeks - With Vitality Plus you can choose a cinema ticket entirely on us, every 4 weeks when you hit a 4-week Streak
- Monthly - And with Vitality Plus you can play weekly to choose 50% off an ODEON or Vue cinema ticket, every month
How do I get the cinema reward?
It's easy. Get started in a few simple steps.
Join Vitality
Buy a qualifying health or life insurance plan with us. Plans with Vitality Plus benefits can enjoy even more.
Get moving
Track your everyday steps, gym visits and workouts with us. Log in to the Vitality UK app regularly to make sure your points are synced
Pick weekly rewards
Log into our app and pick Cinema as your reward, to enjoy every week
Unlock more
Vitality Plus members can choose a cinema ticket on us when you hit a 4-week Streak. Plus, play in the Vitality UK app to choose 50% off an ODEON or Vue cinema ticket every month.
Time to choose your insurance plan
Select one of our qualifying insurance plans to be eligible for the Cinema reward
Health insurance
Get fast access to private healthcare with our award-winning health cover. From as little as £1.45 a day 1.
You can enjoy the weekly Cinema reward with any Health insurance plan or trust scheme, including Vitality at Work plans and Vitality Health Lite.
But to enjoy the cinema ticket on us through Streak Rewards and the monthly discount, you’ll need one of the following Health insurance plans:
- Personal health insurance (excluding Vitality Health Lite plans)
- Business health insurance (excluding Vitality at Work plans and Vitality Essentials)
- Corporate health insurance or trust scheme with Vitality Plus benefits
Life insurance
Protect yourself and your loved ones with our award-winning life cover. From as little as £5 a month.
You can enjoy the weekly Cinema reward with any Life insurance plan.
But to enjoy the cinema ticket on us through Streak Rewards and the monthly discount, you'll need a Life insurance plan with:
- Optimiser
- A minimum monthly premium of £45 for Single life plans, or £60 for Joint life plans
- A monthly fee of £5.50 per adult to enjoy the rewards
Get more for your healthy habits
Take your health to the next level with a wider range of rewards to choose from – all for staying healthy.
You’re able to unlock cinema rewards for consistently getting active, when you track weekly steps, workouts and gym visits and earn activity points each week. Other rewards include meal discounts, cashback on healthy food and more.
But that’s not all, you could also:
- Save over £2,000 every year2 – enjoy great savings from top brands and earn brilliant rewards for your healthy habits
- Choose from more top brands than ever – explore rewards that motivate you to move more
- Live a healthier, longer life – up to five years longer actually, when you keep it up3
3 Based on members who move from 0 to 21+ activity points a week throughout their lifetime, applied to Standard UK mortality rates - Vitality study 2024.
