Take out a life insurance plan with Wellness Optimiser and you could get up to 45% off term life insurance.
If you have type 2 diabetes, taking out life insurance with Wellness Optimiser can be a great way to reward you for staying on top of and controlling your condition. It encourages you to know your health and also rewards you for taking steps to maintain or improve it with help from our healthy living rewards partners.
And because we recognise that you may need to work harder to maintain or improve your health, we give you a bigger upfront discount.
Get our best savings and rewards
- Up to 25% off Ocado healthy food with free delivery. Save up to £300 per year1
- Get active and get cinema tickets for Cineworld or Vue2
- Get up to 40% off selected Garmin devices

0161 974 2517
Speak to a VitalityLife adviser for tailored advice.
Lines open:
8am - 9pm Monday to Thursday
8am - 7pm Friday
9am - 5pm Saturday
Closed - Sunday
Wellness Optimiser is available with all VitalityLife plans for an additional monthly fee of £4.50. A minimum monthly premium of £45 for single plans and £60 for joint and further terms and conditions apply. Vitality Plus may be added within three months of the plan's start date or at each anniversary of the plan. Further terms and conditions apply.
*You are entitled to two discounted health checks or screenings a plan year.
**Blood Pressure will have the following tolerance:
- Under age 60: 5% tolerance 90 – 126 mmHg / 60 – 85 mmHg
- Age 60 and over: 10% tolerance 90 – 132 mmHg / 60 – 88 mmHg
***Total cholesterol is the total of high-density lipoprotein (HDL) and low-density lipoprotein (LDL) in the blood.
1 Discount between 10-25% and applies to the first £100 of healthy food and drink each month. Minimum monthly premiums, terms & exclusions apply. Ocado delivery restrictions apply.
The Ocado savings example is based on a member on Platinum status spending £100 on healthy foods per month and receiving the maximum £25 discount per month.
2 Each adult member on the plan will need to earn 12 Vitality activity points per week for two consecutive weeks to unlock a cinema code. If you have children on your plan, each adult will need to earn 12 points a week for two consecutive weeks to unlock child cinema tickets. Your cinema ticket code will be valid for two weeks. Maximum of 12 tickets a year if you are a single planholder, 24 tickets a year if you are a joint planholder or 36 tickets a year if you are a family with one or more dependents on your plan. The cinema tickets are valid at either Cineworld or Vue cinema.
Codes are not valid for viewings at Cineworld Leicester Square. Upgrades for 3D films, alternative content and special showings or extras like VIP seats available for an additional cost. Cinema ticket voucher codes can only be used by Vitality members. In absolutely no circumstances can voucher codes be sold or gifted to third parties by a member.