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Vitality Active Rewards

Amazon Prime

Minimum monthly premiums and terms and conditions apply

Stay active and be rewarded with Amazon Prime

Prime is an annual membership that lets you send, stream, shop, read and more:

  • Unlimited streaming of thousands of films and TV shows with Prime Video
  • Unlimited access to a growing selection of over 2 million songs with Prime Music
  • Secure unlimited photo storage with Prime Photos
  • The ability to share selected Prime benefits with other members of the household with Amazon Household
  • Unlimited reading on any device including thousands of books, magazines and more with Prime Reading.

Do it all at

Existing Vitality members can apply for Prime membership on Member Zone or on the Vitality Member app.

How do I save money on Prime with Vitality?

Prime normally costs £79 for an annual membership. To pay less with Vitality:

  • Take out an eligible Health, Life or Invest plan
  • Complete your online Health Review
  • Link a compatible activity tracker to your Vitality account
  • Earn 160 Vitality activity points a month to get the next month’s Prime membership on us.

If you don’t reach 160 activity points in a month, we’ll take a payment of £7.90 the following month, and in subsequent months, up to a maximum of 10 instalments equalling £79 towards your Prime membership.

You'll therefore be agreeing to a consumer credit agreement (0% APR) to set up a variable Direct Debit for 10 months. If you already have a loan agreement with etika, you'll need to add your Prime loan application to your existing account, otherwise it could be declined. 

How do I get rewarded with Prime?

  • number one

     Join Vitality, enter into a consumer credit agreement for 1 year and get set up with Prime

  • number two

     Track your activity and earn 160 activity points

  • number three

    Pay nothing for Prime

If you earn fewer than 160 activity points one month, you’ll make a contribution of £7.90 towards your membership the next month – but the points you’ve earned will roll over. In months when you earn more than 160 activity points, any extra points will also roll over. Here’s an example:

Stanley takes out a VitalityHealth plan. He buys a compatible activity tracker and takes out the Prime membership reward, with £0 to pay upfront.

After completing his Health Review in month one, by month two he’s tracking his steps on an activity device and uploading them to his Vitality points statement. At the end of that month, he’s earned 160 activity points. This means he won’t have to make a contribution towards his Prime membership of £7.90 in month three, because Vitality pays it for him as a reward. 

In month three he pulls a muscle, which means he only earns 100 activity points. In month four he makes a £7.90 contribution towards his Prime membership. But the 100 points he earned in month three roll over to month four.

Back to full fitness in month four, Stanley easily earns the remaining 60 activity points he needs to reach 160 activity points for this month, and so gets his Prime membership reward in month five. He carries on earning 160 points a month, so he doesn’t make any further contributions towards his Prime membership for this year.

Having stayed active and earned Prime rewards, Stanley renews his Prime membership with Vitality.


Month 1 Month 2 Month 3  Month 4  Month 5  Month 6
Points earned Join and set up 160 160  100  100 + 60  160
 Points rolled over  N/A No  No  Yes  No No 
You pay N/A N/A £0  £0  £7.90  £0

Frequently asked questions

To get Prime through Vitality Active Rewards, you will need to have one of the following Vitality plans:

  • VitalityHealth Personal Healthcare plan with a minimum monthly premium of £35.
  • VitalityHealth Business Healthcare plan excluding members with Vitality at Work.
  • VitalityHealth Corporate Healthcare plan or trust scheme administered by VitalityHealth with the Vitality Plus benefit.
  • VitalityLife plan with a minimum monthly premium of £45 for a single policy and £60 for a joint policy provided you add Vitality Plus for £4.75 per month. If you downgrade your VitalityLife plan to one of our Select plans, all Vitality contributions will end from the day you downgrade. 

The reward is limited to one Vitality member aged 18 and over per household.

You can do this on Member Zone or on the Vitality Member app.

When you apply, you’ll need to take out a 12-month interest-free loan to the value of your Prime membership, with our finance partner etika, and pass a credit check at 0% APR and set up a variable monthly direct debit of between £0 and £7.90 for 12 months.

You’ll then receive a unique Prime membership code and your 14-day cooling off period will begin. This is valid for both your Prime membership and your loan agreement.

At this point you'll have two options:

  • Wait 14 days to reveal your code
  • Reveal your code straight away – this will waive your 14-day cooling off period with Vitality. You will not be able to return your Prime membership code once its revealed.

To activate your Prime membership, follow the link to and enter your unique Prime membership code.

If you have an active Prime membership, you can switch to a Prime membership with Vitality 21 days before your existing membership ends. So it's best to apply just before that date.

However, if you want to activate a Prime membership with Vitality now, your current Prime membership will simply extend by the length of your current membership, which could be up to 12 months.

Not sure about the end date?

Log in to your account.

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Important Information

Available with VitalityHealth Personal Healthcare plans with a minimum monthly premium of £35; VitalityHealth Business Healthcare plans excluding members with Vitality Essentials; VitalityHealth Corporate Healthcare plans and trust schemes administered by VitalityHealth with the benefit of Vitality Plus and certain VitalityLife products. For VitalityLife you'll need to add Vitality Plus for an extra £4.75 fee per month plus have a minimum monthly premium of £45 for a single policy and £60 for a joint policy. This fee is subject to change. To find out about these charges please read our reward terms and conditions. 

This benefit applies to an annual (12-month) Amazon Prime membership only. This one year Prime membership benefit can only be applied to a personal account. It cannot be applied to a Prime Student or Amazon Business account. There is no Vitality discount on an Amazon Prime monthly membership, and it cannot be used in conjunction with any other Amazon Prime offers. Only one Vitality member aged 18 or over per household can receive the Amazon Prime benefit. Eligibility for this offer is subject to financial circumstances and status. You’ll need to pass a credit check and agree to a 12-month online consumer credit agreement (0% APR) with the lender. You’ll pay £0 or £7.90 per month over ten months by variable Direct Debit, based on the Vitality activity points you earn. If you’re unable to maintain your payment contributions the lender reserves the right to cancel your credit agreement. If you cancel your Vitality plan and haven’t completed your payment contributions under the credit agreement, your credit agreement with the lender will continue under the terms of that agreement. From time to time we change the way we award points for tracking physical activity, but you’ll always be able to claim the monthly saving by getting active. is not a sponsor of this promotion. Amazon Prime membership codes must be redeemed on by accepting the Amazon Prime Terms and providing a valid payment method. Your Amazon Prime membership automatically renews for the fee in effect at the time of renewal. You may cancel at any time by visiting Your Account and adjusting your membership settings. Amazon Prime membership codes cannot be transferred or resold and are not refundable. Amazon delivery restrictions apply. For more information about Amazon Prime, visit All Amazon ®, ™ & © are IP of, Inc. or its affiliates.

VitalityHealth, VitalityLife and VitalityInvest are trading names of Vitality Corporate Services Limited who, for the purposes of this offer, are acting as a credit broker only and not a lender. etika Finance UK Ltd is the exclusive lender. etika is unable to offer credit to members living in the Channel Islands. Vitality Corporate Services Limited is authorised and regulated by the Financial Conduct Authority, whose registered office is at 3 More London Riverside, London SE1 2AQ. etika (a trading name of etika Finance UK Ltd) is a company registered in England and Wales 07440512 and authorised and regulated by the Financial Conduct Authority. Registration number: 697658. Company address: WeWork, No.1 Spinningfields, Quay Street, Manchester, M3 3JE.

Details correct as of June 2020. View the full terms and conditions