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Apple Watch Series 7

Get active. Get a deal on Apple Watch.

Join Vitality on a qualifying life insurance or health insurance plan, get active and you could pay less for your Apple Watch.

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How the Vitality Programme can help you

Get rewarded for better living today, so you can live a better life tomorrow

Coronavirus update

You can read our Coronavirus FAQs for our latest advice and information. We'll keep this page regularly updated.

Sharing the benefits of healthy living

Whatever your reason for making a positive change in life, Vitality insurance and investments are here to help and protect you.

Providing the smart tech to get you started, the support to get you where you want to be - and lots of rewards to keep you going.

Because we like to share the benefits of healthy living. We call it shared value insurance and investments. And it’s good for everyone.

Find out what Stanley thinks of positive change