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Positively different

More than a million Vitality members1 are now enjoying a healthier life with our positively different insurance plans. Our new investment plans could help you make the most of your health and wealth.

Vitality members who stay active can get an annual Prime membership worth £79 on us, and enjoy fast delivery, movies, music and more. Minimum monthly premiums and terms and conditions apply2. Any monthly payment you make will be £0 or £7.90, depending on your level of activity. You'll need to agree to a consumer credit agreement (0% APR) and set up a variable Direct Debit for 10 months.
Amazon Prime Offer
Stanley
5-star Defaqto rated private health insurance, offering a Full Cover Promise with no shortfall in eligible consultants' fees and fast access to a GP. Plus, ongoing rewards for healthy living.
Explore Health Insurance
life
Award-winning protection products that give payments to you or your family to help make things easier. Plus, control your premiums and earn healthy rewards with Wellness Optimiser.
Explore Life Insurance
investments
A range of positively different investment plans that can help you enjoy a longer, healthier, more financially secure life.
Explore Investments

Why Vitality is positively different

Healthy living
We help you take a more active role in managing your own wellness, which can encourage you to develop healthy long-term habits that are good for you, good for us and good for society.

  • Comprehensive plans

    mum and daughter blowing bubbles

    A range of health, protection and investment options to suit your needs. 

  • Discounts and rewards

    women drinking coffee

    Lead a healthier life. Be rewarded.
    We give you something back when you get active and track your activity, meaning you can benefit without having to claim.

  • Vitality VIP

    woman celebrating in sports stadium

    Vitality VIP is our member programme to watch sporting partners in action and win money-can’t-buy experiences with Great British Chefs and Disney.

Apple Watch Offer

Vitality members can get Apple Watch Series 4 from £99 upfront.

Pay nothing more if you stay active and track your activity to earn Vitality points.

Minimum monthly premiums and T&Cs apply3. Any monthly payment you make will be between £0 and £12.50, depending on your level of activity. You'll need to agree to a consumer credit agreement (0% APR) and set up a variable Direct Debit for 24 months. Offer ends 15 January 2019 for VitalityLife / VitalityInvest members.

Find out more

Our reward partners

Some of the great partners our members enjoy discounts and rewards from.  
  • virgin active logo
  • cineworld view logo
  • british airways
  • starbucks logo
  • champneys logo
  • polar logo
  • evans logo
  • garmin logo
View all our rewards partners

Important Information

1 Member details correct as at October 2018.

2 Available with VitalityHealth Personal Healthcare plans with a minimum monthly premium of £35; VitalityHealth Business Healthcare plans; VitalityHealth Corporate Healthcare plans and trust schemes administered by VitalityHealth with the benefit of Vitality Plus and certain VitalityLife products. For VitalityLife you'll need to add Wellness Optimiser or Vitality Optimiser for a £3.80 fee per month plus have a minimum monthly premium of £30 for a single policy and £40 for a joint policy. This fee is subject to change. To find out about these charges please read our reward terms and conditions. For VitalityInvest plans, you can add Vitality Plus to your VitalityInvest Retirement Plan in drawdown for an additional fee of £3.80 per month. Vitality Plus is not available on other VitalityInvest plans.

This benefit applies to an annual (12-month) Amazon Prime membership only. There is no Vitality discount on an Amazon Prime monthly membership, and it cannot be used in conjunction with any other Amazon Prime offers. Only one Vitality member aged 18 or over per household can receive the Amazon Prime benefit. Eligibility for this offer is subject to financial circumstances and status. You’ll need to pass a credit check and agree to a 12-month online consumer credit agreement (0% APR) with the lender. You’ll pay £0 or £7.90 per month over ten months by variable Direct Debit, based on the Vitality activity points you earn. If you’re unable to maintain your payment contributions the lender reserves the right to cancel your credit agreement. If you cancel your Vitality plan and haven’t completed your payment contributions under the credit agreement, your credit agreement with the lender will continue under the terms of that agreement. From time to time we change the way we award points for tracking physical activity, but you’ll always be able to claim the monthly saving by getting active.

Amazon.co.uk is not a sponsor of this promotion. Amazon Prime membership codes must be redeemed on amazon.co.uk/redeemprime by accepting the Amazon Prime Terms and providing a valid payment method. Your Amazon Prime membership automatically renews for the fee in effect at the time of renewal. You may cancel at any time by visiting Your Account and adjusting your membership settings. Amazon Prime membership codes cannot be transferred or resold and are not refundable. Amazon delivery restrictions apply. For more information about Amazon Prime, visit amazon.co.uk/prime. All Amazon ®, ™ & © are IP of Amazon.com, Inc. or its affiliates.

VitalityHealth, VitalityLife and VitalityInvest are trading names of Vitality Corporate Services Limited who, for the purposes of this offer, is acting as a credit broker only and not a lender. AfforditNOW is a suite of lending products offered by PayBreak Limited, the exclusive lender. PayBreak is unable to offer credit to members living in the Channel Islands.

Vitality Corporate Services Limited is authorised and regulated by the Financial Conduct Authority, whose registered office is at 3 More London Riverside, London SE1 2AQ. PayBreak Limited is authorised and regulated by the Financial Conduct Authority, whose registered offices is at The Block, Ashley Road, Altrincham WA14 2DW.

Details correct as of October 2018. View the full terms and conditions

£99 upfront payment is a standard offer for VitalityHealth members and a limited time offer for VitalityLife / VitalityInvest members with Vitality Plus, ending 15 January 2019. Standard offer price thereafter for VitalityLife / VitalityInvest members will be from £159 upfront. Prices shown refer to Apple Watch Series 4 40mm Silver aluminium model with sport band.

Offer applies to selected Apple Watch Series 4 and Apple Watch Nike+ Series 4 40mm or 44mm models only. Offer only available to members aged 18 or over. Not available in the Channel Islands. Eligibility for this offer is subject to financial circumstances and status. Upon a successful credit check you'll need to make an initial upfront payment which will vary depending on the model you choose to a maximum of £129. You'll need to agree to a consumer credit agreement (0% APR) and set up a variable Direct Debit for 24 months. Your monthly payment will depend on your level of Vitality activity and could be between £0 and £12.50. If you are unable to maintain your payments the lender reserves the right to cancel your credit agreement. If you cancel your Vitality plan and have not completed your payments under the credit agreement, your credit agreement with the lender will continue under the terms of that agreement. VitalityHealth, VitalityLife and VitalityInvest are trading names of Vitality Corporate Services Limited, who for the purposes of this offer is acting as a credit broker only and not a lender. afforditNOW is a suite of lending products offered by PayBreak Limited, the exclusive lender.

Vitality Corporate Services Limited is authorised and regulated by the Financial Conduct Authority. Registered office at 3 More London Riverside, London, SE1 2AQ. Further terms and conditions apply. PayBreak Limited is authorised and regulated by the Financial Conduct Authority. Registered offices at Grosvenor House, 20 Barrington Road, Altrincham, WA14 1HB.

Details correct as of October 2018. View the full terms and conditions