Get Apple Watch with health or life insurance
- Buy a qualifying health or life insurance plan with Vitality
- Get Apple Watch Series 10, from just £39 upfront, when you start your plan
- Pay less every month when you get active
*Credit agreement, minimum premiums, T&Cs apply
Ready for Apple Watch? Start with your plan.
Choose the protection that works for you:Health insurance
- Private GP appointments
- Specialist treatment for cancer, mental health and physio
- Optional extras like optical, dental and hearing cover
From £1.45a day5
Life insurance
- Mortgage payments
- Funeral costs
- Life expenses for your loved ones
From £5 a month6
Your new Apple Watch is waiting
Let's take a peek at what you can choose with your plan.

Apple Watch Series 10
Bigger display with up to 30 per cent more screen area.1 A thinner, lighter and more comfortable design.1 Advanced health and fitness features provide invaluable insights.2You pay: from £39 to £169 upfront, depending on the device you choose. Move more to pay less every month.
Apple Watch Series 10 requires iPhone Xs or later with iOS18 or later. Bands are subject to availability.3

Apple Watch SE
All the essentials to help you be motivated and active, keep connected, track your health, and stay safe. watchOS 11 brings more intelligence, personalisation and connectivity. With features like Fall Detection4 and enhanced workout metrics, Apple Watch SE is incredible value.1You pay: £1 to £101 upfront, depending on the device you choose. Move more to pay less every month.
Apple Watch SE requires iPhone Xs or later with iOS 18 or later. Bands are subject to availability.3
Apple Watch is a trademark of Apple, Inc., registered in US and other countries. Apple is not a participant in or sponsor of this promotion.
Pay less for your Apple Watch
Walk, run, swim, dance. Get active your way to earn points. And pay less every month.
How much activity you do | How many activity points you earn over the month |
What you pay that month Apple Watch Series 10 |
What you pay that month Apple Watch SE |
---|---|---|---|
Min 12,500 steps a day, 5x a week | 160 | £0 | £0 |
Min 12,500 steps a day, 4x a week | 120 | £2.50 | £1.50 |
Min 10,000 steps a day, 4x a week | 80 | £5 | £3 |
Min 10,000 steps a day, 2x a week | 40 | £7.50 | £4.50 |
Under 10,000 steps a day, 2x a week | 0 - 39 | £10 | £6 |
Save even more with musicMagpie
Enjoy an extra 10% when you trade in your old Apple Watch with musicMagpie.
Get your exclusive discount code when you sign up for Apple Watch with Vitality. Terms and conditions apply. This offer cannot be used in conjunction with any other code and is one use, per member. Excludes mobile phones. musicMagpie reserves the right to alter these terms and conditions if necessary.
More rewards, this way
There's loads more rewards you can enjoy with Vitality. Like discounts on Fitbit, Garmin, Polar and Samsung. We picked our rewards specially, to help you get healthier and save money too.Apple Watch FAQs
2 Features subject to change. Some features, applications and services may not be available in all regions or all languages. See apple.com/uk/watchos/feature-availability
for complete list.
3 Cases, straps and colours are subject to availability and may change without notice.
5 A minimum monthly premium of £45 applies for single Vitality life insurance plans, and £60 for joint plans. Plus £5.50 per adult, per month to enjoy more Vitality rewards