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Active Reward

Earn a monthly cinema ticket

Buy a health insurance or life insurance plan, and get a monthly cinema ticket when you get active. Qualifying plans and terms and conditions apply.

Get a health quote Get a life quote

Sit back, relax and enjoy the show 

Whether you’re into comedy, thrillers, or popcorn and pick ‘n’ mix, heading to the cinema is one of life's pleasures. Buy a qualifying health insurance or life insurance plan, get active, and you could earn a monthly cinema ticket on us. 

How does the ODEON and Vue reward work?

  • Step 1:


    Buy a qualifying  health insurance or life insurance plan.

  • Step 2:


    Register for Member Zone  and complete a Health Review. Then link your device  to earn Vitality activity points.

  • Step 3:


    Get active to earn 48 activity points a month to get rewarded with a cinema ticket.

Looking for health insurance?

Call us on 0808 273 2371

Award-winning health insurance from as little as £1.45 per day*
Lines open:
Monday to Thursday 9am-8pm, Friday 9am-6pm, Saturday 10am-2pm
Sunday and bank holidays: Closed

Get a health quote
*Price is based on a 35-year-old living in Peterborough, plan starting 01.02.2024, with Consultant Select hospital option, Full Medical Underwriting, plan excess of £250, and £500 Out-patient benefit. Includes Insurance Premium Tax

Looking for life insurance?

Call us on 0808 159 2053
Award-winning cover and rewards from £5 a month**.
Lines open:
Monday to Thursday: 9am - 8pm, Friday 9am-6pm, Saturday 10am-2pm
Sunday and bank holidays: Closed

**Charged on a monthly basis.

Get a life quote Request a life callback

Cinema FAQs

You’ll qualify for the cinema reward if you are an adult member and you have one of the following Vitality plans:

Health insurance
Any private health insurance plan.

Business health insurance
Any small business health insurance plan.

Any corporate health insurance plan or trust scheme administered by Vitality, with Vitality Plus benefits.

Life insurance
Minimum monthly premiums apply for this cinema reward. To qualify, you’ll need to have Vitality Plus. To get Vitality Plus, you'll need to:
Pay at least £45 a month for an individual plan, or £60 a month for a joint plan and;
Add Optimiser onto your life insurance plan for an extra £4.75 a month.

You’ll be able to redeem a cinema ticket reward at the following cinemas:

IMC Cinemas
Movie House Cinemas
The Ritz Cinemas.

As soon as you’ve earned 48 activity points in a month, you can claim a cinema voucher code.

You’ll have until the end of the following month to use your cinema voucher code.

Yes. If you and another adult on your plan achieve 48 activity points a month, you’ll also unlock voucher codes for them too.

VitalityLife plans can earn a maximum of four cinema tickets, per family, per month.

Yes. Please read the cinema terms and conditions to find out what the benefit does not cover before buying a Vitality product.


More Active Reward partners

Get active. Get rewarded.

  1. Our partners
  • Mindful Chef

    Fuel your healthy lifestyle with discounts on Mindful Chef recipe boxes and their Ready to Go range
  • Apple Watch®

    Get active and you could get Apple Watch. Available with qualifying health and life insurance plans.
  • Caffè Nero

    Get active to earn a weekly handcrafted drink.
  • Waitrose & Partners

    Get active to earn up to 40% cashback on Good Health food if you have both a qualifying health and life insurance plan.