Rewards for keeping healthy. Fancy it?
Enjoy discounts on top brands – helping you get healthy. And earn brilliant rewards when you get active.
£82 million returned to members in 2023*
Here's how it works
Join Vitality
Buy a qualifying insurance plan. We give you discounts to help you get healthier
Get set up
Download the Vitality UK app and connect your phone or fitness tracker 1
Get rewarded
Walk, run, dance. Get active your way and earn points. The more points you earn, the bigger the rewards
Popular rewards and benefits
See the top discounts and rewards you can get when you join Vitality. Qualifying plans and T&Cs apply.
Apple Watch
Get active. Get rewarded with Apple Watch. Available with qualifying health and life insurance plans
Mindful Chef
Fuel your healthy lifestyle with discounts on Mindful Chef recipe boxes and their Ready to Go range
Mr & Mrs Smith
Get up to 25% off luxury and boutique hotels. Qualifying plans and a spending cap applies
Nuffield Health Gyms
Up to 50% off a monthly membership. A joining fee will apply,
ODEON or Vue
Choose a weekly discount when you get moving. With a qualifying plan, you can also unlock a cinema ticket on us every 4 weeks and a monthly discount too.
Peloton
Join the future of fitness with cashback on your Cross Training Peloton hardware when you buy a qualifying plan
Rakuten TV
Choose an on-demand movie rental every 4 weeks, when they keep moving. Available with qualifying plans.
Specialized
Get 25% off selected bikes or 15% off selected Turbo e-Bikes from Specialized
SportsShoes.com
Get up to 50% off a pair of in-season running shoes every plan year
SuperCarers
Access comprehensive benefits, including care advice and discounted care services
Virgin Active Online+ Membership
Get 50% off a Virgin Active Online+ Membership
Vitality American Express® Credit Card
Get active to get American Express and Vitality benefits on the Card with qualifying plans
Vitality Healthcheck
Earn up to 680 Vitality points for taking a Vitality Healthcheck
Waitrose & Partners
Get active to earn up to 25% cashback on Good Health food. Qualifying plans, and a monthly spend cap will apply
Withings
Get 20% off selected Withings hybrid smart watches and smart devices. P&P applies.
Mindful Chef
Fuel your healthy lifestyle with discounts on Mindful Chef recipe boxes and their Ready to Go range
ODEON or Vue
Choose a weekly discount when you get moving. With a qualifying plan, you can also unlock a cinema ticket on us every 4 weeks and a monthly discount too.
Rakuten TV
Choose an on-demand movie rental every 4 weeks, when they keep moving. Available with qualifying plans.
Vitality American Express® Credit Card
Get active to get American Express and Vitality benefits on the Card with qualifying plans
Waitrose & Partners
Get active to earn up to 25% cashback on Good Health food. Qualifying plans, and a monthly spend cap will apply
Mindful Chef
Fuel your healthy lifestyle with discounts on Mindful Chef recipe boxes and their Ready to Go range
Vitality Healthcheck
Earn up to 680 Vitality points for taking a Vitality Healthcheck
Nuffield Health Gyms
Up to 50% off a monthly membership. A joining fee will apply,
Peloton
Join the future of fitness with cashback on your Cross Training Peloton hardware when you buy a qualifying plan
Specialized
Get 25% off selected bikes or 15% off selected Turbo e-Bikes from Specialized
SportsShoes.com
Get up to 50% off a pair of in-season running shoes every plan year
Withings
Get 20% off selected Withings hybrid smart watches and smart devices. P&P applies.
Mr & Mrs Smith
Get up to 25% off luxury and boutique hotels. Qualifying plans and a spending cap applies
SuperCarers
Access comprehensive benefits, including care advice and discounted care services
Some top discounts and rewards to get you going
Get moving. Get rewarded.
Active rewards are earned in the Vitality UK app when you track your weekly steps, workout and gym visits. They include food and drink vouchers, cinema tickets and much more.
- Connect your fitness tracker - log into our app and connect our eligible fitness trackers or your phone to your account
- Track your activity - you can earn up to 40 activity points a week through healthy habits
- Enjoy your rewards - if you have earned enough points, you'll have a chance to pick rewards from top brands, play for more and build your Vitality Status
What cover do you need?
Our award-winning cover can help you live a healthier, longer life.
Health insurance
Helps cover the cost of private healthcare
Life insurance
Pays out to your loved ones if you die or become terminally ill
Looking to cover your business?
Head over to our business health insurance page. Whether you’re a small business or a large corporation, we’ve got the health cover you need.
