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Vitality partner


Starbucks logo

1 x coffee per week


Relax over a well-earned Starbucks

Get active and enjoy a handcrafted drink every week.

We give our members the chance to enjoy their favourite coffee, or a range of other drinks, every week at Starbucks.

Included on all Personal Healthcare plans. Available on Life plans with Vitality Optimiser

Get a quote

All it takes is a few minutes to get a quote online.

Join us, get active, link your My Starbucks Rewards account to your online Vitality profile and we’ll add a drink to your My Starbucks Rewards account the following week.

When you‘re on Bronze or Silver Vitality status, you need to earn and upload nine Vitality points in a week for tracking your activity. Reach Gold or Platinum status and you’ll automatically get a drink on us every week, as long as you maintain your status and you link your My Starbucks Rewards account to your online Vitality profile.

You can collect your drink from every Thursday at participating Starbucks coffee shops.

Frequently asked questions

Here are a few of the questions we’ve answered for our members

Can I use my reward for non-handcrafted drinks such as a bottle of water?

Your Starbucks reward can only be used for a drink that has been made for you, such as a coffee, tea, hot chocolate or frappuccino.

How do I earn Vitality points for getting active?

There are lots of ways you can earn Vitality points for getting active, like using an activity tracking device, working out at Virgin Active or taking part in a parkrun.

What happens if I don't redeem my drink each week?

Once your drink has been credited to your My Starbucks Rewards account you need to redeem it within 38 days. If you don’t redeem your drink within 38 days, it will expire.

What if I can't use an app?

No If you can’t use an app, then you can also use a Starbucks Card (available from selected Starbucks stores). Simply register the card on the Starbucks website, load it with £5 credit and then log into to link it to Vitality.

Important information

Starbucks is included on all Personal Healthcare plans. If you have a Life plan, you’ll need to add Vitality Optimiser at £3.30 per month.

Business Healthcare and Corporate Healthcare plans need to include Vitality Plus to be eligible for this reward.

This offer applies to drinks handcrafted by a Starbucks barista only. For this benefit a week runs from Monday to Sunday. If you’re on Bronze or Silver Vitality status you must complete the activity and upload your data to your devices account by Sunday evening each week to be eligible for a drink the following week.

Drinks will not be awarded retrospectively. Your drink will be awarded to your My Starbucks Rewards account on the Thursday following the previous week’s exercise. You can only redeem drinks at participating Starbucks stores. Each adult member on your plan will need to link their own My Starbucks Rewards account to Vitality to be eligible for drinks.


* Based on one Venti Caffe Latte each week at £2.95

Details correct as of September 2016. Terms and conditions apply at

Vitality Optimiser

By adding Vitality Optimiser to your Life insurance policy, you get access to even more discounts, savings and rewards.
Learn more
Phone icon Looking for health insurance?

Call us on 0800 779 955
Award-winning health insurance from £1.10 per day
Lines open:
Monday to Thursday: 9am to 7pm
Friday: 9am to 5pm
Saturday: 9.30am to 2pm

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Phone icon Looking for life insurance?

Call us on 0161 2167 595
Award-winning cover and rewards from 77p per day*.
Lines open:
Monday to Friday 8am to 8pm
Saturday and Sunday: 9am to 5pm
*Charged on a monthly basis.

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