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New partners. New rewards. New plan changes.

Enhancements to our Vitality Programme

Every year we review our Vitality Programme to make sure we give our members benefits that are motivating, relevant and rewarding. We’re excited to let you know the changes and enhancements we’ll be making during 2020.

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The Credit Card that rewards you for being active with a healthy cashback booster

Earn up to 1% from American Express® based on your card spend and up to 1% Vitality cashback booster based on your monthly activity.1

We’ll boost your Vitality cashback by up to 1% extra if you take out an eligible VitalityLife plan too.

Representative 22.9% APR variable. Terms and conditions apply. Subject to approval.2

This benefit is now live so for full details and to apply for a card visit the Member Zone.

Apply on Member Zone



1 Based on your monthly activity points you can earn up to 1% Vitality cashback booster and up to 1% cashback from American Express. We calculate your Vitality cashback booster based on how many eligible Vitality plans you have and how many Vitality activity points you earn each month, using a Vitality-compatible device. Each month’s cashback booster rate is based on the activity points earned two months previously. So you won’t earn Vitality cashback booster until the start of the third calendar month after you activate the benefit with Vitality. You can earn Vitality cashback booster on the first £1,000 of purchases each month. You’ll earn no cashback booster on purchases under £4, when your rate is 0.25%.

2 Subject to eligibility criteria and approval. Visit vitality.co.uk/rewards/partners/ for terms and conditions. Interest rates link to the Bank of England base rate. See amex.co.uk for details.

Vitality Corporate Services Limited acts as a credit broker.

Exclusive lender is American Express Services Europe Limited. American Express Services Europe Limited has its registered office at Belgrave House, 76 Buckingham Palace Road, London, SW1W 9AX, United Kingdom. It is registered in England and Wales with Company Number 1833139 and is authorised and regulated by the Financial Conduct Authority.

Get cashback on Waitrose Good Health Food range

From the end of January 2020 Waitrose will replace Ocado as our healthy food partner.

You can get up to 25% cashback on the Waitrose Good Health Food range (excluding drinks) based on your monthly activity – both in store and online.

If you have an eligible VitalityLife plan too, we’ll boost your cashback to up to 40%.

How it works

The amount you save in any month is based on your physical activity points earned the month before.

Monthly activity points  Saving with a VitalityHealth Plan Saving with a VitalityHealth and VitalityLife plan*
0-39
0% 0%
40-79 10% 15%
80-119 15% 20%
120-159 20% 30%
160+ 25% 40%

*An eligible Life plan is any plan with Vitality Plus and a minimum monthly premium over £60

  • You can save on all products in the Waitrose Good Health range, excluding drinks.
  • You can save on a maximum of £100 of healthy food each month for single plans and £200 each month for family plans.
  • To use the benefit, you need to register for a myWaitrose account and link your Vitality membership.
  • Cashback will be paid monthly.
  • This benefit will replace our existing Healthy Food benefit. You’ll no longer be able to earn Vitality points for food purchases.

You’ll be able to use the existing Ocado benefit until 17 January 2020.

When does it start?

This benefit will be available at the end of January. You’ll find full information on the Member Zone once it’s live. You need to be a myWaitrose member so if you’re not already, sign up for free.

Sign up to myWaitrose

Discount on Hotels with Expedia

From next Spring, you will be able to enjoy discounts on hotels around the world with Expedia. Depending on your Vitality status, you can earn between 10-20% off prepaid hotel stays on up to four bookings per plan year. This discount is on top of any seasonal or loyalty offers run by Expedia.

Discount based on Vitality status

Status Discount
Bronze 10%
Silver 12%
Gold 15%
Platinum 20%
  • Up to a maximum of four bookings per plan year.
  • Available on pre-paid hotel stays
  • Up to a maximum of £750 per booking.
  • You’ll need to enter the Expedia site via the Member Zone

When will I be able to use the benefit?

You’ll be able to use this benefit in Spring 2020. Keep an eye out for further updates in the New Year.

Discount on flights with Virgin Atlantic

Get 15% off all fares, classes and cabins with Virgin Atlantic Airways.

You can make up to four bookings each plan year depending on your Vitality status and once you’ve completed your online Health Review.

Discount based on Vitality status

Status Discount Bookings
Bronze 15% 1
Silver 15% 2
Gold 15% 3
Platinum 15% 4
  • Discount applies to base fares as advertised by Virgin Atlantic, excluding taxes and fees.

When will I be able to use the benefit?

You’ll be able to use this benefit from Spring 2020. Look out for updates in the New Year. 

Get a Caffè Nero coffee reward every week

From April 2020, Caffè Nero replaces Starbucks as one of our Active Reward partners.

There’s no change to the way you get your hot drink; simply earn at least 12 activity points a week and you’ll benefit from a weekly hot drink of your choice, on us. And, once you’ve unlocked your hot drink, you’ll also get a discount of 25% on Caffè Nero's selection of food for that whole week.

You can use the benefit in every Caffè Nero store in the UK from the high street, to service stations and airports.

Track your health with Apple Watch Series 5

Get a selected Apple Watch Series 5 from £99. Pay nothing more if you stay active and track your activity to earn Vitality points.

Any monthly payment you make will be between £0 and £12.50, depending on your level of activity during the previous month. You'll need to agree to a consumer credit agreement (0% APR) and set up a variable Direct Debit for 24 months.

Existing Apple Watch benefit with Vitality

If you have an Apple Watch through Vitality already, you are not able to upgrade your Apple Watch until your original benefit ends. This date can be found in Member Zone.

As long as your existing scheduled loan payment period is up, you can upgrade to Apple Watch Series 5 from £189 upfront. Any monthly payment you make will be between £0 and £8.75, depending on your level of activity during the previous month. You'll need to agree to a consumer credit agreement (0% APR) and set up a variable Direct Debit for 24 months.

Log in to Member Zone for more details

Applies to selected Apple Watch Series 5 models only. Initial upfront payment will vary depending on the model. A credit check and eligibility criteria apply. 18 years or over. Credit subject to status. 0% APR. Variable Direct Debit for 24 months. The RRP of Apple Watch under this offer is from £399.

For VitalityHealth, the monthly payments depend on the number of Vitality points you earn by tracking your activity in the previous month and could be between £0 and £12.50. There’ll be an upfront payment from £99.

Requires an iPhone 6s or later with iOS13 or later. Only one member on each plan can have an active Apple Watch benefit at any point in time. Excludes Channel Islands. Vitality Corporate Services Limited acts as a credit broker. Exclusive lender is PayBreak Limited.

For members taking out a second Apple Watch, as long as your existing scheduled loan payment is up, you can upgrade to selected Apple Watch Series 5 models from £189 upfront. The RRP of Apple Watch under this offer is from £399. Initial upfront payment will vary depending on the model. A credit check and eligibility criteria apply. 18 years or over. Credit subject to status. 0% APR. Variable Direct Debit for 24 months. Monthly payments depend on the number of Vitality points you earn by tracking your activity in the previous month and could be between £0 and £8.75. Requires an iPhone 6s or later with iOS13 or later. Only one member on each plan can have an active Apple Watch benefit at any point in time. Excludes Channel Islands. Vitality Corporate Services Limited acts as a credit broker. Exclusive lender is PayBreak Limited.

Access to care advice and discounted care services

We’ve teamed up with SuperCarers, an online platform which helps you find the best care. As part of this, you and your immediate family will have access to advice about care and care services. And, if you or a member of your immediate family need access to care services, you can also get a 20% discount on the first £1,000 of ongoing care.  If you have a VitalityLife plan with Later Life Options (Dementia and FrailCare Cover or Dementia and FrailCare Cover Plus), you’ll get 20% off the first £3,000 of any ongoing care. 

This benefit is available now. Find further information in the Partners and Rewards section of the Member Zone.

SuperCarers on MemberZone

To encourage you to take a broader view of your physical wellbeing, we’re increasing the number of ways you can earn Vitality points. If your key health indicators are in the healthiest category, we’re also making it easier for you to earn and retain points, by reducing the need for yearly Vitality Healthchecks.

Up to 80% off health screenings with Bluecrest

From 13 December 2019, Bluecrest will be our primary health screen provider, making it easier to take control of your health - and understand your key health numbers.

Depending on your Vitality Age Gap, you’ll now be able to save between 50% and 80% on one screening with Bluecrest per plan year. To qualify for the discount, you need to complete your Vitality Healthcheck. 

You can book at one of 2,000 locations across the UK throughout the year - from the south coast to Inverness. We’re also significantly improving the discounts available to you. 

As a result, you’ll no longer be able to use Nuffield Health and BMI Healthcare for your discounted health screenings. However, any health screenings you’ve already booked (until 1 February 2020) will be valid. You can find more details in Member Zone.

Other points and clinical changes

  • If you have achieved ‘Green Zone’ results for any biometric readings (BMI, Blood Glucose, Blood Pressure and Cholesterol) in a Vitality Healthcheck, you’ll now get the Vitality points for those Green Zone readings automatically in the next plan year. This means you may only need a Vitality Healthcheck every two years.
  • Vitality points for cholesterol readings will now be based on the ratio of total cholesterol to ‘good’ HDL (High-density Lipoprotein) cholesterol.
  • BMI assessments will now also include a waist circumference measurement.
  • From 1st January 2020 we’ll no longer be rolling over 10% of your Vitality points into your next plan year.
  • You will no longer be able to earn Vitality points for ECG and Glaucoma test screenings.
  • We’ll be adding a new range of screening activities which you can earn points for including points for an eye test every two years.